Resources Library by ANA

Assessing individual respondents' quality

This paper introduces a new method to assess respondent quality before inviting them to clients' surveys. Respondents complete a mock concept test that measures behavioural variables and aggregates them into a score. Furthermore, a longitudinal score...

Catalogue: Panel Research 2006

Authors: Christian Loeb, Adriane Hartmann

October 8, 2006

Renewing the original bonds

Market research has its roots in psychological theory and method, but there is a growing gap between psychological understanding and market research practice.Marketers today often rely on implicit or naïve explanations rather than formal theories...

Catalogue: Congress 2006: Foresight

Author: David G. Bakken

September 17, 2006

Towards better predictive programming

The authors argue that most predictive research methodologies are geared at reducing the number of variables needed for modeling and looking for direct causal relations.However, taking less direct causal elements into consideration and generating a...

Catalogue: Congress 2006: Foresight

Authors: Philip De Wulf, Mihir Warty, Emmanuel Verhagen

Companies: Ipsos MRBI, British Broadcasting Corporation (BBC)

September 17, 2006

Revue Française du Marketing (Juillet 2006)

Les articles variés que votre Revue vous propose dans ce numéro couvrent un champtrès vaste : du développement durable à l'éthique sportive, en passant parla mesure des valeurs personnelles, de l'orientation vers le marché, de...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2006

Global diversity?

Certain archetypes seem to be more prevalent and applicable to certain cultures yet do not resonate with others.The key question is whether something can be superimposed on archetypes that can help understand cultural differences, leading us then to...

Catalogue: Global Diversity 2006

Author: Dipen Mehta

May 8, 2006

Revue Française du Marketing (Décembre 2005)

Ce numéro de la Revue Française du Marketing se propose de faire le point sur lesrécentes recherches françaises dédiées à l'analyse et à l'explication ducomportement de l'internaute. Les cinq contributions du présent...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2005

Beyond Kawaï

This paper illustrates a mixed methodology approach to overcome cultural barriers by combining different qualitative and semiotic research methods. Our challenge as qualitative researchers is to overcome 'first level information', especially in the...

Catalogue: Qualitative 2005

Authors: Adeline Attia, Julia Schafer

Company: Allegoria Consultants

November 13, 2005

Segmenting by lifestyle in low income markets

This paper shows the market strategy of aiming at the highest income population rather than the mass population ignores tremendous opportunities for entrepreneurial growth existing in developing countries, particularly Latin American countries.Market...

Catalogue: Latin America 2005

Author: Ronaldo Arellano Cueva

October 23, 2005

The invisible ethnographer

Explorations into consumer's ordinary everyday life experiences are now the uncharted frontier for market researchers.This presentation focuses on the view from the ground: the challenges video ethnographers face blending into surroundings to witness...

Catalogue: Congress 2005: Making A Difference

Author: Nick Leon

September 21, 2005